Pillar of Tourism Industry Award - Business/Organisation
Dedication to the Industry
Excels in its efforts to develop tourism in Barbados and its activities have had a major positive impact on Barbados tourism and culture.
Extraordinary Customer Service
Demonstrates outstanding efforts in customer service that continuously exceed customer expectations.
Commitment to Improving Product/Service Quality
Demonstrates commitment to improving product or service quality by establishing effective product improvement and quality management programmes.
Innovation & Creativity
Has initiated and/or supported an innovative or creative idea within the last twelve to twenty-four (12-24) months which has enhanced the efficiency and effectiveness of the Barbados tourism sector. Has set benchmarks for others to emulate in the tourism sector, through innovation, creativity, quality and uniqueness.
Exceeds industry-standard performance in the key business areas of customer service, human resources, financial growth and operational performance.